Warner Bros and YouTube in Landmark Deal
Hello, business model.
Number three recording company Warner Music Group signed a landmark deal with YouTube that gives the video-sharing site the right -- in return for a revenue cute -- to distribute WMG music videos and other material.
The deets: Whenever someone uploads to YouTube a video that contains a WMG song, new software on YouTube recognizes it. Warner then accepts or denies that video, and if the video is shown the two companies split the revenue from ads shown alongside.
Warner was the first music label to partner with YouTube when they announced brand channels last month. This deal also comes after Universal's CEO Doug Morris threatened to sue YouTube for copyright infringement.
So will more deals be forthcoming? Sure, the deal certainly helps YouTube's claims of being a legitimate business. The only problem now is that YouTube -- by tacitly admitting that the copyrighted content on their site is worth something to the owners of that content, and by building software that recognizes that copyright -- either opened the lawsuit flood gates or just agreed to take down every piece of video that has a copyrighted song playing somewhere in the background. Will labels be clamoring for deals or takedowns? Maybe both?
I'm also wondering about video content. Since YouTube just built software to recognize music copyright within a video, will they build software that recognizes copyrighted video? That won't be easy. And if they don't build that software, will they be sued by video content owners?
YouTube is a promotional boon. I only hope that more companies take Warner's route and forego the lawsuits.
Please leave your thoughts in the comments.
Written by: JOJO Crown
From the article ending, “Ultimately, this is art, not science.” It implies to me that leadership is a mix of art and science, from an art perspective, leaders like Warner Music Group Chairman Lyor Cohen are deliberately arranging elements in way that appeal to the senses or emotion, as head of a Major label, human activities, creations, and mode of expression is very vital to the success
Of his leadership.
The science of what Cohen brings to the table is the observation, identification, description, experimental investigation of Cohen has recently spoken out about the labels decision to remove all their artists’ music videos from YouTube.
Cohen said that the decision was beneficial as it means growth for the label. “At the beginning we believed wholeheartedly that we needed to be the enabler. We believe that there’s not going to be one magic solution to this but it’s important to encourage people to experiment. So we went and started being very easy to license with. [But] we just haven’t received enough compensation. They haven’t figured out how to monetize it well enough to make our share significant enough.”
To support the facts Nikola Tesla was a the great inventor, he invented an induction motor as well as the AC power system, and he is the real “ father of radio” Yet none of these discoveries bear his name. As an old man, he lived in poverty.
Tesla polar opposite was Edison, he was really a businessman and publicist, spotting the trends and the opportunities that were out there, then hiring the best in the field to do the work for him. Edison was more of a Politician, he understood the art of taking credit of other peoples invention.
To sum things up, Tesla believed science had nothing to do with politics, but politics on the other hand is an art form that also craves an expression in which Edison enjoy fame and fortune. In contrast to Cohen, Warner Music Group removed all their videos from YouTube back in December. The New York Times reported that, “Unable to reach new licensing terms, the Warner Music Group has demanded that thousands of its videos be removed from YouTube, which is owned by Google. Warner Music’s videos, the source of a billion views on YouTube, gradually began disappearing from the site.
Reel Pop also reported that, “Warner Music Group signed a landmark deal that gives the video-sharing site the right — in return for a revenue cute — to distribute WMG music videos and other material. Whenever someone uploads to YouTube a video that contains a WMG song, new software on YouTube recognizes it. Warner then accepts or denies that video, and if the video is shown the two companies split the revenue from ads shown alongside.”
Warner Music Group was one of the first record companies back in 2006 to reach an agreement with YouTube to broadcast their music videos .The company was originally one of the first to strike a deal with YouTube in 2006.
Site: http://www.hip-hopkings.com/2009/01/lyor-cohen-speaks-on-wmgyoutube-dispute/
By Emma Dawson • January 20, 2009
The 48 laws of power
By Robert green
Reel Pop
www.reelpopblog.com/2006/09/warner_bros_and.html
New York Times
nytimes.com/2006/10/19/technology/19net.html?ex=1318910400&...&emc=rss - 51k
Posted by: Tracks Ryder | May 06, 2009 at 12:22 PM