Google integration with YouTube bumps YouTube market share 18%
If you needed any more proof that your are, in fact, Google's rump poodle, look no further than the latest news from Bill Tancer at Hitwise, who is reporting that YouTube's market share rose 18% following news that Google was integrating YouTube results into its Google Video search.
According to Tancer, "on Wednesday January 24th, the day before the index integration went live, Google Video was responsible for .73% of all of YouTube's traffic, by Saturday Google Video was responsible for 8.68% of all of YouTube's upstream traffic (MySpace is still the #1 upstream provider of traffic to YouTube @ 17.54% of all traffic for that same day)."
I don't usually evince great enthusiasm for the G Poppa -- a bully is a bully, whether you give him your lunch money or not -- but great Jones, what a great strategy! Recall that, until Google added Google Video to its homepage, Google Video was an afterthought. Now, it may not be the most popular video-sharing service, but Google is using it as a force multiplier to bolster YouTube's popularity and, yes, indispensability.
