This dud's for you
I've written several times about Bud.tv and why it's failing. A new article from AdAge shows that their traffic continues to trend downward.
The reason -- unsexy as it may be to writers and producers -- is that the site is simply not accessible. Pop-up windows, content wrapped completely in Flash, and poor use of screen real estate are not good things to throw at viewers. Plus you can’t embed videos and, if you send your friends to the site, they have to register.
Think of it like this, A-B: If you had two televisions in your room -- a TV that worked normally and offered premium channels and another TV that was small, didn't offer premium channels, and took five minutes to turn on -- which TV do you think you'd use more often?
