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Why Online Nation was cancelled

While wondering why CW's Online Nation became the first cancellation of the season, it struck me that there's a tremendous disconnect between watching clips on television and watching them online. The disconnect is all about context.

Example: Online Nation featured what seemed to be an entirely arbitrary selection of weird videos. Like, tourettes-level arbitrary: Dudes throwing sunglasses, playing music with bubble wrap, a faux Britney Spears leg amputation video. On television, these videos have nothing in common. Nothing that is, except for the television, or the hosts' feeble attempts at commentary.

The Web is obviously different. The only way you'd encounter that selection of vids online is if your friends sent them to you, or via blogs, or via searching yourself. In each case, the connection is your personal choice, your predilections. You're in control. The you is the most important part, and Online Nation removed "you" entirely.

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When I saw this headline reporting that The CW's "Online Nation" had been axed because of dismal ratings, I began to wonder if all of the "Web Junk" type shows that had been springing up last year were even still... [Read More]

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