Graph: Interaction vs. Presentation

Online video presents a challenge for media companies that rarely existed in the television years -- the tension between interaction and presentation. Their challenge now, as has been widely documented, is to combine the best of both worlds and create professional programming that fosters participation. Below, a simple graph (very much a work in progress) showing one way to think about the media market.

Comments

[Mark Schoneveld]

Wow. Love it! The only thing I wonder, though, is how value is represented. Is being more Interactive more valuable? Or is this simply a static statement of categorizing media?

[Steve Bryant]

I'd argue that interactivity is in no way an indicator of quality, nor is presentation. Quality is ineffable. Doesn't lend itself to graphing very well.

An interesting point, however, is that all the sturm and drang about interactivity has convinced a schload of media people that interactivity = quality. Bollocks.