The "Awesome" Power of Brotherhood 2.0
Two days ago was "Project Awesome Day " on YouTube, in which self-styled "nerdfighters" attempt "to decrease World-Suck Levels by spotlighting a few charities and organizations that could use our help."
Each webcammer who participated created videos mentioning local organizations -- community theaters, ma and pop stores, etc.
Judging by the view counts on just today's "most discussed" page, the videos racked up almost 60,000 comments. The video that started it all, courtesy of Brotherhood 2.0, (more below), has garnered over 125,000 views. That's only the minor leagues of virality, but, like the YouTube NYC Meetup vids earlier this year, a testament to the power of community action.
Behind Project for Awesome: Brotherhood 2.0, a year-long stunt by a pair of brothers who're only communicating by video blog. An interesting effort, undermined only by one of the brother's propensity to deliver his lines exactly like Ze Frank.
Poor Ze. Judging from the sheer number of imitators out there, his unique voice has metastasized throughout the Net, which has adopted his cadence into the Internet's own newscaster tone. Y'know that tone. The same one every TV newscaster uses to emote appropriately. Everyone's a talking head now.
Thanks to Jeff Yamaguchi over at Working For the Man for pointing me towards a vlog I'd completely overlooked.
