Coke and There.com = who cares?
Off topic, but I'm flummoxed: Why is Louise Story covering Coke's advertising efforts in virtual world also-ran There.com? That's not much of a news peg, since advertisers have been making earnest and desultory efforts in virtual worlds for years now.
“It’s really bringing the offline world, where you’re drinking our products, and the online worlds together,” said Carol Kruse, vice president for global interactive marketing at the Coca-Cola Company. Because in the online world you can do exciting things, like...look at our products. Oh. Joy.
Strikes me as similar to those stories back in 2003/2004 about all the wacky things you could buy on eBay. Old news.
You deserve comments just for using the word flummoxed. Very Dennis Miller, and I filed your post under: Calls it like he sees it.
People buy lots of wacky things on eBay (remember those Pez dispensers?), and it makes for good PR. I suspect there's a lot of that going on here as well. Gots ta give 'em props for keeping at it, that's for sure. They're not giving up.
~G~
Posted by: George | December 07, 2007 at 11:13 AM