NBC Uni's Screw iTunes Tour Continues
By Andrew Wallenstein
NBC Universal has signed yet another Internet platform for its video content, cementing its quest to working with just about everyone but Apple. Its latest paramour, Fanfare, comes with a twist: It allows you to move the programming from PC to TV through a handheld device from SanDisk called the Sansa TakeTV (check the video demo above).
Here's the part of the press release that gives Steve Jobs a subliminal middle finger:
"NBC Universal will provide Fanfare BETA users with a variety of attractive ways to purchase and view TV shows, including offering discounts for multiple episode purchases and entire seasons, as well as incentives to purchase a bundle of different TV shows at one time."
Announced in October with initial partners including CBS and TV Guide, Sansa SanDisk TakeTV only works off of Fanfare, which is in beta. Why simplify things with just one brand name when you can confuse the consumer with four?
