The Hottest Web Trend? TV
By Andrew Wallenstein
Deloitte & Touche's "State of Media Democracy" survey out this week isn't quite revealing of anything about the future of the Internet, except maybe the surprising continuing appeal of the medium it is supposed to decimate: television.
Favorite and promising new television shows beat the Web as the most frequent media conversation topics for all generations. Approximately half of both millennials and GenXers visit television Web sites every week. Plus 64 percent of millennials want to easily connect their television to the Internet for viewing videos and downloading content to their television.
If anything, the Web seems to be a "amplification" tool for millennial TV watchers: When they find a particular television show or Web site they enjoy, they tell an average of 18 people, compared with only 10 people for all age groups.
