Reel Pop

Of all the cross-platform media plays -- television to Web, Web to movie, etc. -- the one that makes the least sense to me involves promoting novels on YouTube. The conversion factor from seeing the video to buying the book has to be low.

But whatevs. When your promo videos are directed by McG, you already got all the attention/guaranteed sales/advance checks you need. Thus: this series of vids for the novel "Celebutantes", a Hollywood satire (redundant redundant!) by Amanda Goldberg (daughter of Leonard) and Ruthanna Khaligi Hopper (daughter of Dennis), which hits shelves Feb 5.

For the novel synopsis, may I meekly suggest this riveting (seriously) article in The Scotsman, God bless their ironic remove:

Their narrator heroine is a fictional amalgam of both Goldberg (33) and Hopper (35), although they're reluctant to admit it. She's Lola Santisi, a 26-year-old member of Hollywood royalty without a kingdom –- or even a condo –- to call her own, 5 feet 7-1/2 inch (in four-inch Jimmy Choos), the daughter of a 250 lb., Oscar-winning film director and a former model "who'd done her time with Warren Beatty, Mick Jagger and Richard Gere, pre-the Dalai Lama".

Likeable Lola is, according to her therapist, an Actorholic –- hopelessly addicted to dating narcissistic actors because she is trying to work out her relationship with her narcissistic father who's incapable of loving anyone other than himself, etc., etc. … She's also suffering, in psycho-babble terms, from Career Deficit Disorder, which is apparently very common with the "Adult Children Of's" among Hollywood's caste-driven dynasties.

Hilar hilar hilar. And the promo vid -- there are four scheduled, only the first has been released -- is glorious pop candy. Highly recommended for cartoon enthusiasts.