Reel Pop

The "duh" moment approacheth. A slew of surveys out recently show that viewers, droopy-eyed from interminable reruns, are turning to the all-singing, all-buffering, all-day-long entertainment of the Web.

Let's put aside for the moment that all the surveys are authored by "Internet consultancies" with a vested interest in raising the perceived value of their online services in the wake of the strike (hi Mindshare, Interpret, and Burst Media, hi hi!). I mean, while what they're arguing is true -- that the Interwebosphere is infinitely more gee whiz than teevee -- they obvi have ulterior motives. They just want rebound sex. So hot.

Up first: Mindshare says 92% of peeps know there's a strike now, as opposed to ~30% in November. About half the 1,000 folks polled said they're spending more time online now.

According to Interpret, DVD movies, DVD TV shows, video games, and something called "reading" have all benefited.

And Burst Media says 16.5% of women may actually start turning off their TVs.

Get. Out.

P.S. Apparently people are also doing more laundry while they watch TV, too, which is inspiring and totally not the case at casa de Reel Pop.