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Survey Says

Richarddawson Pew: Daily Traffic to Video Sites Doubles
48% of Internet users frequent video sites, up from 33% last year, while (here's the doubling) 15% reported visiting a YouTube-ish site the day before, up from 8% last year. Women lead the increase.

Nielsen: Traffic to some vid sites has doubled since Writer's Strike
Also cites the Pew study above. "YouTube's audience was up 18% in the two months after the strike started, and newer video-sharing sites such as Crackle have also experienced unprecedented growth.
In September and October, Crackle enjoyed an audience of 1.2m users which doubled to 2.4m in November and December, it found."

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