Forgetting Sarah Marshall's limp viral campaign
"Forgetting Sarah Marshall," the latest movie from the guys behind "Knocked Up," is the subject of a poorly conceived viral blog and video campaign. The latest video, released yesterday and showing leading man Jason Segel talking to a handicam about vampires, has about 822 views.
I'm not sure I understand the objective of this campaign. Why amateurize the blog by placing it on Blogspot, but then put Segel's highly recognizable mug all over the place? And why pimp the blog like it's the work of a disgruntled auteur, but then write copy on it that says "click here to see why "Sarah Marshall" really sucks -- but only if you're over 18!" My ability to suspend belief does not extend to MPAA ratings disclaimers.
The problem here is that the blog's purpose is to embellish on the plot, but all it really does is reveal the movie's marketing artifice.
Hate to see this happen to Segel, who should've received every high five ever for the Slapsgiving episode of "How I Met Your Mother."
