Behind the scenes of a meme
Last year, the kids at College Humor uploaded their lip dub of Harvey Danger's Flagpole Sitta. The video, made on a lark, went on to get 1.5M views and inspired the Office Lip Dub meme -- videos of also young, also pretty kids lip syncing catchy pop-tunes as a handcam follows them through urban landscapes of professional hip (offices, apartment complexes, etc). Watching the original vid, you probably coveted their cool: one half awe at their office steez (ping pong tables, longnecks) and the other at their effortless irony. Flagpole Sitta? Really? And it's so gooooood.
Recently, College Humor uploaded a "making of" video, which shows how the director -- Jakob, one of the founders -- organized the shoot, which was completed in one take (does that qualify as a tracking shot?). It doesn't detract from the vid's hip quotient. It's kinda like a DVD bonus feature. All it reveals, really, is more of the awkward "are we doing this right?" glances between co-workers, more self-conscious smiling. It's pretty rad, worth a look.




