Meth and Taxes
I don't normally highlight TV ads. But. These adverts from the Montana Meth Project -- a private initiative founded to dissuade first-time meth use -- are hauntingly visceral, e.g., paranoid kids attacks their mothers with baseball bats, addicted teenage prostitutes, and drug-fueled banditry. The director: Alejandro Gonzalez Inarritu, of "21 Grams" and "Babel" fame.
A far cry from the iconic "brain on drugs" advert, or the sadly-mockable D.A.R.E spots that aired when I was in short pants. According to these stats, the new ads are working.
I was never aware of the Montana meth problem until last summer, when my friend held his wedding ceremony a few hours west of Billings. The roadside is littered with amateur billboards (see left) and painted barns decrying the drug.
