MySpace signs int'l distro with ShineReveille
THR's Alex Woodson had the story late yesterday that MySpace has signed a deal with ShineReveille International to distribute content from the social networking site on the TV, DVD and merchandising ends. The agreement applies to original MySpace content only, such as "Roommates" and "Special Delivery".
Original series that aren't produced by MySpace, such as "quarterlife" and "Prom Queen", will have the chance to join the distro agreement on a case-by-case basis.
Putting Alex's story together with Reuters and Variety, you find Katz and Kantrowitz talking about MySpace aiming to commission and test original online shows in 26 countries and then sell the formats to television broadcasters around the world.
In short, News Corp’s TV production R&D division.
Posted by: Colin Donald | April 10, 2008 at 11:41 AM