Reel Pop

Yesterday, courtesy this YouTube video, the internet noticed three Abercrombie-clad Obama supporters stationed directly behind the Illinois senator while he was giving his Pennsylvania primary concession speech. Speculation was whether the supporters were product placement, Hillary supporters, or represented some other nefarious nexus of crass commercialism and pop politics. According to various sources, neither the Obama campaign nor A&F had anything to do with the dudes.

Just launched today: Obamacrombie, a blog selling t-shirts that mashup Obama's name with Abercrombie's logo. Given the amount of media savvy it took to launch this -- the actual placement behind Obama, the faux-frat comic writing on the site -- this is one hell of a coordinated product launch. Has anyone ever sold t-shirts via a concession speech before? Unless the guys selling these shirts aren't the same dudes from the vid. Either way. Totally insipid, brilliant, and destined to be forgotten in 5 minutes.

p.s. According to the WHOIS info for the domain, the company behind the shirts is based in Camden, NJ.