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Have some beefcake with WE TV "Coffee"

By Andrew Wallenstein

Let's say you're a woman. A working woman, in fact, putting in long hours at the office. If you're looking for a little something to put a smile on your face, you could do worse than WE TV's "Hot Coffee Break" segments, which starts today and runs through July.

Actually, scratch that. You cannot possibly do worse than this.

All "Coffee" is super-softcore porn vignettes of Playgirl types like James, the premiere edition's hunk who we watch saunter into the kitchen and apply icing to cake. As if he could possibly actually eat the cake and still hope to maintain those washboard abs.

Even more absurd: The first "Coffee" clip is just 38 seconds long, which is ridiculous considering it comes with a 30-second preroll commercial for Glade Scented Oil Plug-ins.

I suppose I'm supposed to applaud the ladies for engaging in the same kind of objectification men engage in through Maxim et al. But wake up and smell the Glade, WE TV; this just sets your gender back.

Okay, firstly - terrible idea. Secondly, he looks like Spider, the new bass player for No Vacancy in "School of Rock." The guy who wore the little leather shoulder-jacket and gyrated while on stage. No thank you.

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