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Rad ad for "Tomb Raider" game


I'm so busy criticizing branded entertainment programming that it's rare for a standalone ad online to capture my attention. But check out this new promotion on IGN.com for new videogame "Tomb Raider: Underworld" from digital marketing agency Eyeblaster and ad agency JVST. It's a takeover ad that truly takes over the page once you do her bidding and "pull down the ring" in the top right corner of the page. From there, it's a nice piece of visual magic complete with HD video option. Enjoy.

i play de game 15 year

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