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Saturn runs rings around CBS webisode


Saturn puts the "ad" in the new CBS webisode Novel Adventures by taking production integration into overdrive. Ostensibly a warmed-over Lifetime retread about a book club's breakaway faction of MILFs like Daphne Zuniga, "Adventures" isn't exactly subtle about handing over the keys on the creative to Saturn, which manages to cram shots of its logo and hybrid vehicle just about every five seconds. Makes NBC's throat-ramming integration of Ford Mustang in "Knight Rider" seem tasteful by comparison.

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