YouTube Live. One Question: Why?
YouTube Live has wrapped for the night and all I can muster in response is, why? Like an MTV award show it was so clearly modeled upon, the event was passably entertaining, but what is to be gained by a next-generation entertainment powerhouse to stage something that seemed almost antiquated in format. If the goal was to pack in as many YouTube-bred talents into one room, Google has succeeded, but what's the upside there really? If the key selling point here is "live," why try to create an event that so felt so canned? YouTube needs to go back to the drawing board and figure out what they were really trying to accomplish here. If they were stitching together a few hours to sell to a TV network in hopes of doing some marketing, that's swell, though no such deal has been announced. It will be interesting though to see if Google releases any audience data to get a sense of just how popular this was.
I was there and it wasn't that bad. It seemed more like a quirky celebration of You Tube's unique success. Why analyze it ?
Just have fun or go do something else.
BTW.... look at the numbers, not bad.
Posted by: pilsner | November 23, 2008 at 03:55 PM