iTunes discounts TV episodes
Looks like Scrooge Jobs is getting the Christmas spirit over at Apple. Just noticed a rare, albeit "limited time," offer that involves variable pricing on TV episodes for select current-season shows for just 99 cents. Here's this season's premiere episode of CBS's "NCIS," for instance, "Silent Night." There's plenty more CBS product available for half of the usual $1.99 price point, including all three "CSI" series, "Survivor," "Numbers," and just to prove Jobs has a soft spot for more than just Leslie Moonves, Fox series "Fringe," which is produced by Warner Bros. Strange this is, previous-season episodes of the same shows, like this fifth-season installment of "NCIS," are still $1.99. The discounts just apply to standard definition; all HD product is still $2.99. Recall way back in May Apple instituted variable pricing for NBC and HBO, but hasn't shown much love to the others even though many studios were hoping for much more flexibility. Let's see what 2009 brings.
![Silent Night](<a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewTVSeason?i=300368469&id=291381692&s=143441"><img height="15" width="61" alt="NCIS - NCIS, Season 6 - Silent Night" src="http://ax.itunes.apple.com/images/badgeitunes61x15dark.gif" /></a>){kind=link}
![NCIS](<a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewTVSeason?i=281173984&id=264006052&s=143441"><img height="15" width="61" alt="NCIS - NCIS, Season 5" src="http://ax.itunes.apple.com/images/badgeitunes61x15dark.gif" /></a>){kind=link}
This is a good strategy for Mac- but they need to get more AppleTVs out for this to make sense (at least to me). If I were Mac, I'd practically giveaway the appletv knowing that once you have one, you're at their mercy- and it circumvent's evil cable/telecommunication vendors that charge rentals on units.
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