Oh my GodTube: Vid site raises $30M
In a deal of biblically unexpected proportions, vid share site GodTube -- derided, since its launch last year, as little more than an entertainingly earnest knockoff -- has raised $30 million from hedge fund GLG Partners. [via]
When GodTube launched I spoke with WNYC's Brian Lehrer about the site. Although GodTube has an obviously derivative public-facing presence --embeddable flash video, a YouTube-like similarity in design -- the site just as obviously has the potential to tap into America's burgeoning religious fervor, especially given, as Russ Douhat notes in The Atlantic, that Americans are more likely to embrace innovations in religious practice and celebration.
What's more, GodTube's public-facing vids are only a small part of its offerings. The site also provides access to Godcaster, a subscription-based live streaming service that, according to execs, is used by hundreds of churches. According to Rafat over at paidcontent, GodTube plans to offer white label social networking services to churchgoers soon. That, right there, is a pageview goldmine.

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And now for something completely gnew.
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And now for something really gnew.
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Steve Bryant has been covering online media for five years. He lives in New York. 

